ZING ZANG

In 2019 and 2020 the Zing Zang “Good Beyond Words” campaign was created to showcase the quality taste of all the brand’s products, while also injecting some more energy and quirkiness into the brand. A photo and video shoot captured people enthusiastically consuming the product, as well as crisp images of a diverse range of cocktails. Playful social ads winked at the brand’s new found self awareness, and this tone continued across owned social work which played with currents trends and meme-culture.