Specialty food association

 In 2019, the Specialty Food Association was seeking a fresh new look that would separate them from imitators in the category and help to position them as an organization that is “shaping the future of food.” The new logo, inspired by the versatility of the egg yolk, expanded into a visual system that could be easily applied to brand collateral as well as materials for the association’s large, biannual “Fancy Food Shows.” At the 2019 Summer Fancy Food show an energetic, animated brand debut video was created to unveil SFA’s new look.