Leading up to the 2018 and 2019 TCS New York City Marathons, the “It will move you” campaign filled the city with inspiring race images and words of motivation. Creative executions were applied to subway kiosks, urban panels, billboards, bus wraps, wildpostings and more. In the fall of 2019, all of the digital screens at the Fulton/WTC station in Lower Manhattan played videos that showcased the previous year’s race and encouraged New Yorkers to tune in to the upcoming one. Additionally, a :30 second hero spot was created for broadcast that conveyed the excitement and energy of one of the city’s biggest events.