THE CAMPAIGN

The ‘9-5 Quitters Club’ campaign was a brand awareness campaign for Teachable aimed at anyone looking to achieve real freedom by working how they want. The goal was to reach out to creators and let them know Teachable might be their solution.

I led the creative ideation and exploration process, and helped the team arrive at a campaign identity that felt inspirational, optimistic, and entirely new for the Teachable brand. The campaign came to life in the form of out-of-home posters for the NYC subway, a microsite, newsletter, podcast, and much more.

PODCAST AND NEWSLETTER

The podcast and newsletter are ways to keep the target audience engaged with the ‘9-5 Quitters’ philosophy well beyond the duration of the actual campaign.

MERCH

The club required exclusive merch to be given out to new members and to guests at the official campaign launch party. The ‘Quitter’ hat was the first piece the team conceived of and it was soon followed by membership cards, totes, and t-shirt.